So you have this WONDERFUL idea for a product or service…
. . . you create your product
. . . you put it out on the market
. . . you begin advertising and marketing
. . . your sales are dismal, at best.
No fun, right?
Then you go research your target market to figure out what you missed in the product development and marketing phase. (Exhausting. Time wasting. Sheesh!)
Guess what? That’s where you should have started. THE RESEARCH!
Most women business owners that I work with, often miss this very important step in their product creation. They simply don’t research. Here’s what I believe, research should be at least 75% of your business activity, in the beginning. Then once you’ve gathered all of your data, you go and spend 25% of your time IMPLEMENTING everything you just researched. Rinse and repeat!
Here’s what gets most women entrepreneurs, we think we’re too busy to research and we just want to get our product completed and put on the market, as quickly as possible. This is especially true, if you’re ready to leave your current job and run your business full-time.
Hear me when I say this: SLOW DOWN & do the doggone RESEARCH!!
I’m telling you from experience that it makes all the difference in the world. You’ll have so much more confidence, accuracy, and stamina for your business! You’ll know exactly who your ideal client is. You can then speak their language and to their “love-center.” From here it makes offering and selling your product or service that much easier!
Here Are 5 Key Ares To Research, BEFORE You Create Or Launch Your Product:
- Where does your ideal client is hangout online? (Facebook groups, blogs, online forums, etc.)
- Who are the “big players” in your industry? (Find them & STALK them! Facebook, Twitter, Youtube, Pinterest, Instagram, etc.)
- What language are they using? (Learn the “lingo” of your market.)
- What are the needs in your market/industry? (Pay close attention to what people are saying they need or what needs are not currently being met.)
- What prices are people currently paying for products/services in your market? (You’ll want to know this to determine your pricing range for your business.)
This is a video I posted on my Facebook page a few months ago about the same topic. Check it out! (While you’re there, introduce yourself and tell me more about your business or business ideas!)
I’d love to hear from you! Tell me more about your business (or business idea)…where are you, in the research phase of your business? Had you even considered researching as a major component to your business?